Dressing rich, dreaming richer: Korea’s fascination with affluent lives

Inquirer.net - Nov 15, 2026

Having enough money to buy anything in a department store sounds nice. Having so much that you don’t bother to check the price tags sounds even better. That fantasy is at the heart of “Hyunbaek-core,” a fashion trend circulating on social media that draws on the image of an affluent young woman browsing Hyundai Department

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