Market Analysis Crash Course For Startups: Research Tools & Strategies Revealed

To help entrepreneurs gain a competitive edge against competitors, IdeaPros — a leading business consulting firm — recently released an informative webinar discussing effective market analysis.

New York, United States - January 17, 2023 /PressCable/ —

IdeaPros CEO Fred Cary serves as the resource person for the new online learning session, which is hosted by Tessa Ashford, the consultancy’s director for marketing. The informative video, “Competition-Crushing Marketing Tools,” emphasizes the importance of market research and how it can be used to inform marketing campaigns.

More information about IdeaPros is available at https://www.ideapros.com

In the webinar, Cary stresses that understanding the marketplace and customer attitudes is paramount to success. He adds that market research yields valuable information on competitors and their own marketing strategies, which can in turn be used to inform one’s own positioning.

“Market research isn’t just a nice-to-have — it’s a necessity," he says. "Data attests to this fact: 76% of companies that regularly conduct market research report revenue increases in the last year. It’s worth the time and effort as it provides you with a waypoint towards success.”

GETTING INSIGHTFUL INFORMATION

While commissioning professional market research is ideal, it may not be feasible for all entrepreneurs. As such, the webinar suggests using online tools such as Statista and SEMRush, which offer demographic information and online user intent — valuable starting points for market research. Identifying a competitor’s weakness can also open opportunities for innovation and can help companies gain a distinct market advantage.

NAVIGATING CHANGE

The status quo can be disrupted overnight, as the recent pandemic aptly demonstrated. A core concept tackled in the online video is using market research to identify nascent trends and using this business intelligence to future-proof an enterprise. By staying ahead of the curb, companies can boost their resilience in the face of unprecedented events.

The consulting firm is currently offering a complimentary seminar for both existing business owners and aspiring entrepreneurs. Interested parties may visit the website to sign up.

ABOUT IDEAPROS

Drawing on 200 years of cumulative entrepreneurial experience, IdeaPros provides valuable advice and coaching to business owners. CEO Fred Cary leads a team of multi-disciplinary consultants who have deep knowledge of market research, product development, sourcing, manufacturing, and branding. To date, it has helped over 350 ventures scale up their operations and accelerate growth.

Those who wish to get entrepreneurial mentorship from IdeaPros can visit https://www.ideapros.com/start-now for further details.

Contact Info:
Name: Fred Cray
Email: Send Email
Organization: IdeaPros
Address: 99 Wall Street, Suite 3775, New York, New York 10005, United States
Phone: +1-858-299-5828
Website: https://www.ideapros.com/

Source: PressCable

Release ID: 89088396

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