IC Media Direct Explains Why Online Reputation Management is Important in 21st Century

Dec 10, 2019

Optimizing SEO is more fundamental now than it was towards the end of the 20th century.

New York, NY - December 9, 2019 /MarketersMedia/ —

IC Media Direct is a successful PR and reputation management agency. Its specialists understand the importance of a positive online image, for both businesses and individuals. They recently also talked about this aspect of running a business, and why in the 21st Century online reputation management is more and more important. Rising above the competition is challenging, especially with the quick pace at which technology changes – and the pressure on businesses to keep up.

Optimizing SEO is more fundamental now than it was towards the end of the 20th century, not long after Google launched. With statistics highlighting that 33 percent of people always click on the search engine's top result after inputting a word or term, ensuring positive content is in the number one spot is imperative. IC Media Direct emphasizes that businesses and individuals should adapt to new ways of controlling their online reputation through a smart content management plan. Content marketing is a relatively new technique in comparison to SEO, but is also key for companies hoping to create a positive image. It allows firms to take full control of their branding by formulating a distinctive voice and a clear message through content – whether on websites, blogs or social media platforms – while also promoting their products or services. Trust is key for attracting consumers, and content marketing cultivates a brand that seems reliable and likable while also boosting sales.

With a consistently multiplying array of social media sites to choose from, it's also advisable for companies to choose wisely when it comes to connecting with their target customers. Teens are moving from sites like Facebook, for example, in favor of newer options like Snapchat and Instagram. With live-streaming apps set to excel in 2016, digital natives are migrating to Periscope in striking numbers. With two decades of experience providing companies with the tools to achieve success, IC Media Direct has in-house staff trained in the latest technological and media advances to provide forward-thinking strategies for brands to utilize in the most effective manner.

Founded in 1996, IC Media Direct is a full-service reputation management, marketing and public relations company. With offices in New York and Washington DC, the firm operates globally, serving a range of clients. Experts in formulating campaigns and navigating SEO, the company has generated effective online reputation management strategies for countless clients, including Olympic athletes, celebrities, politicians and Fortune 500 companies. A leading force within the industry, IC Media Direct is an award-winning firm and has been recognized repeatedly by the Small Business Institute for Excellence in Commerce.

IC Media Direct - Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

Contact Info:
Name: ICMD
Email: Send Email
Organization: ICMediaDirect.com
Website: http://www.ICMediaDirect.com

Video URL: https://www.youtube.com/watch?v=x3QHOeY8qAM

Source URL: https://marketersmedia.com/ic-media-direct-explains-why-online-reputation-management-is-important-in-21st-century/88938428

Source: MarketersMedia

Release ID: 88938428

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