UK mother-son duo fitted kitchens to fund vegan supplement brand, now worth £55m in annual sales

A UK mother-son duo spent £15,000 developing a vegan protein supplement before taking up kitchen fitting work to fund their first stock. Founded in 2017, Free Soul has grown into a supplements business with £55 million annual turnover and 50 employees. Its products are now sold through major UK retailers, including Tesco, Boots and Sainsbury's.