Generative AI Still Needs Artists’ Judgment, Says Netflix’s Eyeline GenFX Chief James Rustad at Busan

Variety - Oct 10, 2026

Generative AI can widen the options for a visual effects shot, but artists still decide which of them serve the story, according to James Rustad, global head of GenFX at Eyeline, Netflix’s in-house VFX studio. Rustad made the case at an InnoAsia session “Making What’s Next: Generative AI and the Future of Filmmaking at Eyeline,” […]

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