Banijay CEO Marco Bassetti Urges European Producers to Fight for Better Terms of Trade With Hollywood: Studios and Streamers Should Provide ‘Rewards for Creativity’

Variety - Oct 19, 2026

Marco Bassetti, CEO of London-based Banijay Entertainment, the world’s largest independent studio, called for European producers to hold their ground when it comes to negotiating terms of trade with the U.S. studios and streamers during a fireside chat at Rome’s MIA market titled “What does it mean today to be a ‘European champion’ in an […]

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